case study

Combating Misinformation Using Generative AI

AI served up the facts, leaving misinformation mashed.

KUNGFU.AI helped Potatoes USA combat misinformation at scale, transforming social media engagement with AI-powered precision and speed.

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AI Solution(s)

LLMs

Industry

Agriculture

Potatoes USA represents over 2,500 growers and handlers, promoting the nutritional value of potatoes through cutting-edge marketing and research.

Vision

Empower accurate communication about potato nutrition

Potatoes USA sought to safeguard public trust and promote the nutritional benefits of potatoes by leveraging cutting-edge technology to combat misinformation effectively.

Challenge

Protect public perception and consumer trust

Potatoes USA, the nation's potato marketing and research organization, represents over 2,500 potato growers and handlers. Since its founding in 1971, it has promoted the benefits of potatoes. However, the rise of misinformation on social media about potato nutrition posed a serious challenge. The marketing team was committed to responding with factual information but found it overwhelming to keep up with the volume and spread of misleading content.

Breakthrough

AI-powered social media monitoring and response

KUNGFU.AI partnered with Potatoes USA to create an AI-driven solution. This consisted of two main components:

NLP Topic-Modeling Pipeline: This pipeline ingests social media feeds, identifies narratives about potatoes and their nutritional value, and condenses large volumes of data into core ideas aligned with Potatoes USA's priorities.
Generative AI with RAG (Retrieval-Augmented Generation): Leveraging a large language model (LLM), the system generates draft responses to misinformation using Potatoes USA’s research repository. These responses, enriched with factual information, undergo review and approval by the marketing team to ensure accuracy and alignment with organizational messaging standards.

Additionally, a custom user interface and fully automated deployment process streamlined the entire workflow, making the experience seamless for Potatoes USA.

Outcome

Efficient, accurate, and impactful communication

The AI-driven solution transformed Potatoes USA's approach to combating misinformation. Tasks that previously required weeks of manual effort were now completed in minutes. The generative model ensured consistency and accuracy, enabling the organization to effectively address misinformation and reinforce trust in its messaging.

By embracing advanced AI technology, Potatoes USA positioned itself as a leader in modern agricultural marketing, ensuring the truth about potatoes reached a broader audience more efficiently than ever before.

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