Potatoes USA, the nation's potato marketing and research organization, represents over 2,500 potato growers and handlers across the country. Established in 1971 by a group of dedicated potato growers, the organization has consistently promoted the benefits of eating potatoes. In recent years, Potatoes USA faced a significant challenge: the propagation of misinformation on social media about the health content of potatoes. This misinformation threatened to undermine public perception and consumer trust. The marketing team at Potatoes USA was dedicated to responding with factual information, but the sheer volume of misleading content made it difficult to keep up.
KUNGFU.AI partnered with Potatoes USA to address this challenge with a sophisticated AI-driven solution. The solution had two main components, the first of which was an NLP topic-modeling pipeline that ingests social media feeds, and identifies narratives related to potatoes and their nutritional value. This tool is fine-tuned on the clients' own preferences for what's important, and distills down huge volumes of information into just the core ideas for our clients to easily interpret.
The second component leverages a large language model (LLM) to generate draft responses containing factual information about the health benefits of potatoes. We used a technique called retrieval-augmented generation (RAG) to enable the model to reference the client's repository of research papers when creating these responses, encouraging high-quality responses. These drafts were then reviewed and approved by the Potatoes USA marketing team before being shared on social media. This process ensured that the responses were both accurate and aligned with the organization's messaging standards.
In combination with these two core components, we also built a custom user interface and a fully-automated deployment process to make the client's experience as smooth as possible.
The implementation of this AI-driven solution revolutionized Potatoes USA's approach to combating misinformation. What previously required weeks of effort from a team of researchers could now be accomplished in minutes. The generative model not only expedited the response process but also ensured consistency and accuracy in the information being shared.
As a result, Potatoes USA could effectively combat propaganda and spread factual information about the health benefits of potatoes. This not only helped to protect the reputation of potatoes but also reinforced public trust in Potatoes USA as a reliable source of information. By leveraging advanced AI technology, Potatoes USA positioned itself at the forefront of modern agricultural marketing and research, ensuring that the truth about potatoes could reach a broader audience more efficiently than ever before.
Potatoes USA, the nation's potato marketing and research organization, represents over 2,500 potato growers and handlers across the country. Established in 1971 by a group of dedicated potato growers, the organization has consistently promoted the benefits of eating potatoes. In recent years, Potatoes USA faced a significant challenge: the propagation of misinformation on social media about the health content of potatoes. This misinformation threatened to undermine public perception and consumer trust. The marketing team at Potatoes USA was dedicated to responding with factual information, but the sheer volume of misleading content made it difficult to keep up.
KUNGFU.AI partnered with Potatoes USA to address this challenge with a sophisticated AI-driven solution. The solution had two main components, the first of which was an NLP topic-modeling pipeline that ingests social media feeds, and identifies narratives related to potatoes and their nutritional value. This tool is fine-tuned on the clients' own preferences for what's important, and distills down huge volumes of information into just the core ideas for our clients to easily interpret.
The second component leverages a large language model (LLM) to generate draft responses containing factual information about the health benefits of potatoes. We used a technique called retrieval-augmented generation (RAG) to enable the model to reference the client's repository of research papers when creating these responses, encouraging high-quality responses. These drafts were then reviewed and approved by the Potatoes USA marketing team before being shared on social media. This process ensured that the responses were both accurate and aligned with the organization's messaging standards.
In combination with these two core components, we also built a custom user interface and a fully-automated deployment process to make the client's experience as smooth as possible.
The implementation of this AI-driven solution revolutionized Potatoes USA's approach to combating misinformation. What previously required weeks of effort from a team of researchers could now be accomplished in minutes. The generative model not only expedited the response process but also ensured consistency and accuracy in the information being shared.
As a result, Potatoes USA could effectively combat propaganda and spread factual information about the health benefits of potatoes. This not only helped to protect the reputation of potatoes but also reinforced public trust in Potatoes USA as a reliable source of information. By leveraging advanced AI technology, Potatoes USA positioned itself at the forefront of modern agricultural marketing and research, ensuring that the truth about potatoes could reach a broader audience more efficiently than ever before.
