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Augmented eCommerce Sell-Through, a person shops on a laptop with their credit card

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Augmented Ecommerce Sell Through

CHALLENGE

Ecommerce company needed to increase product sell-through in online store.

SOLUTION

Developed machine learning real-time dynamic algorithm using random forest technique based on customer profile and history to predict most impactful product placement adjacent to primary product being searched.

OUTCOME

Improved merchandising and increased sell through rates.

Random Forest Technique

Augmented Ecommerce Sell Through

CHALLENGE

Ecommerce company needed to increase product sell-through in online store.

SOLUTION

Developed machine learning real-time dynamic algorithm using random forest technique based on customer profile and history to predict most impactful product placement adjacent to primary product being searched.

OUTCOME

Improved merchandising and increased sell through rates.

Random Forest Technique

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