case study
KUNGFU.AI Drives 3x Model Improvements for Perform[cb]
KUNGFU.AI's revolutionary machine learning solution delivered an unprecedented 3x surge in conversion rates, setting new benchmarks for customer acquisition efficiency.
AI Solution(s)
Industry
Machine Learning ups the ante on Click-to-Conversion ratios (CVR).
Vision
Improve the accuracy and effectiveness of CVR globally.
By implementing machine learning, Perform[cb] improve CVR globally by identifying which clicks were most likely to convert.
Challenge
Required at least 1.8x from the current baseline.
In 12 weeks the proof of concept must achieve a 1.8x lift on CVR while retaining a high percentage of click traffic.
Breakthrough
Early results shattered expectations.
Our model achieved a 3x lift on CVR while maintaining 90% of click traffic.
Outcome
Ability to positively impact clients’ campaigns
Perform[cb] was thrilled with the model’s performance and applied across campaigns to boost results and drive efficiency.
