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Predictive Advertising: A shopper uses their phone

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Predictive Advertising

CHALLENGE

Advertising marketplace was faced with the challenge of predicting dynamic real-time advertising opportunities to be able to “buy low” and maximize revenue.

SOLUTION

Applied control theory to intelligently allocate ad spending across time.

OUTCOME

Dramatically lowered the cost basis for advertising buys by anticipating price drops and avoiding overpaying for inventory.

Control Theory

Predictive Advertising

CHALLENGE

Advertising marketplace was faced with the challenge of predicting dynamic real-time advertising opportunities to be able to “buy low” and maximize revenue.

SOLUTION

Applied control theory to intelligently allocate ad spending across time.

OUTCOME

Dramatically lowered the cost basis for advertising buys by anticipating price drops and avoiding overpaying for inventory.

Control Theory

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